What I'm doing now.
A live snapshot of where my hours are going this week. Updated every Saturday during the coaching review. Honest about the trade-offs — three parallel tracks, one body, finite weeks.
A /now page in the Sivers tradition — what I'm focused on, not what I want you to think I'm focused on.
Three planks · running in parallel
The day job is the capital engine, not the obstacle.
Salesforce + IT lead at ClearSpeed continues. Active scope: ISO 27001 / 27701 compliance lane, Contract lifecycle flow hardening, sandbox-aware email guards, eight-agent autonomous metadata pipeline, GitLab-CI-driven SFDX deploys.
- 59-package production org · prod + sandbox · zero-browser policy
- Atlas Direct nightly cloud trigger picks the highest-scored RevOps phase from a scored ROADMAP and ships PRs to
main - Audit-trail observability + Setup Audit Trail SOQL pipeline live
PurpleChipmonk · kill-or-scale by July 31.
Co-founded with Zach Berenzweig. Launched April 21, 2026 with a 9/9 binary launch checklist. The hypothesis: 10 paid customers at list price by July 31, 2026 with credible path-to-$100K-ARR math = continue. Less than that, joint sunset call.
- 5 sales conversations / week · non-negotiable floor
- 1 LinkedIn post / week · doubles as Plank 3 content
- Customer-development interview loop on every trial · 3+ co-occurring answers become roadmap
- Weekly metrics update Sunday · Saturday coaching review
Build the audience that compounds regardless of Plank 02.
Five hours per week, non-negotiable. One substantive LinkedIn post per week for 52 weeks. One newsletter live within 10 days of starting. One open-source project derived from Atlas3 or OpenClaw within 90 days. One talk delivered by year-end.
- Topic intersection: AI agent orchestration for operators + local/frontier hybrid AI for businesses
- Posts archived in /writing as they ship
- Insurance policy if Plank 02 fails · lead generator if it succeeds · justification for $300–500/hr consulting if I eventually go independent
Where my hours are going this week
Sustainable ceiling: 60–65 hours · 102-day window for the Plank 02 push · marriage and body protected · weekends with my wife are non-negotiable.
The operating discipline
"Most AI writing is for people who write about AI. I write for the people who do the work — the Salesforce admin, the RevOps lead, the solutions engineer, the SaaS operator — who read the AI hype, know it matters, and have no idea where to start. I'm 18 months ahead of them. That gap is the whole point."
— Position statement · justinfowler.com